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ISP dreams: We can do TV, too

Newspaper Sites Need Tech, Strategy

Newspaper Web sites that are struggling to capture online revenue may find that it pays to adjust their online strategies through key technological investments while also focusing on new Internet-based income streams.

Based on analysis gathered from more than 250 daily newspapers, a report found that newspapers can generate as much as $650 million in annual revenue by 2005 through re-organization, improved database infrastructure and a Web-focused sales team.

http://cyberatlas.internet.com/markets/advertising/article/ 0,,5941_1474901,00.html

Decision makers depend on Web Those making decisions look to the web for answers