Marketing Strategy Development
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Newspaper Sites Need Tech, Strategy
Newspaper Web sites that are struggling to capture online revenue may find that it pays to adjust their online strategies through key technological investments while also focusing on new Internet-based income streams.
Based on analysis
gathered from more than 250 daily newspapers, a report found that newspapers
can generate as much as $650 million in annual revenue by 2005 through re-organization,
improved database infrastructure and a Web-focused sales team.