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Electronic Marketing

How To Ignore Loyal Customers: Contact centers and the untapped gold mine of market research

Report: Amazon, eBay Not the Biggest Threat

Customer Segmentation Strategies: Managing customer relationships for profit means taking a closer look at segments and service levels

Online Consumer Confidence, Spending Grows

While consumers' overall confidence in the economy continues to slide, their faith in the Internet seems to be growing, or at least remaining constant, according to new findings by ACNielsen and Yahoo!.

The two firms' quarterly survey of consumer attitudes toward the Internet found that confidence in the medium stayed constant with last quarter - but compared to a year ago, represents an increase of eight points, calculated on an index that began at 100 in mid-2001.

Since then, the Yahoo! Consumer Confidence Index - which tracks both Web users and non-users - has risen to 113 points, suggesting that even as economic pressures continue, Americans have a higher opinion of the Internet than previously.

http://cyberatlas.internet.com/markets/retailing/article/ 0,,6061_1473651,00.html