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Online Consumer Confidence, Spending Grows
While consumers' overall confidence in the economy continues to slide, their faith in the Internet seems to be growing, or at least remaining constant, according to new findings by ACNielsen and Yahoo!.
The two firms' quarterly survey of consumer attitudes toward the Internet found that confidence in the medium stayed constant with last quarter - but compared to a year ago, represents an increase of eight points, calculated on an index that began at 100 in mid-2001.
then, the Yahoo! Consumer Confidence Index - which tracks both Web users and
non-users - has risen to 113 points, suggesting that even as economic pressures
continue, Americans have a higher opinion of the Internet than previously.