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Marketing Communication - Archive 2002
See below for links to previous week's articles:
W/C: 4/3/02
Whatever
happened to Internet2?
Sports
investing for European media companies - managing the risk.
Online
Publishers Keep Piling Up the Numbers.
W/C:
18/3/02
Bank
backing puts Austar back in picture
Digital
TV fails to be a turn-on
Possible
legal battle over AAMI logo
W/C:
1/4/02
Downturn
writ large in outdoor ad marketplace
Nova
rules the ratings
The
lights flicker on Madison Avenue
W/C:
15/4/02
TV
networks down 60%
Sales
promotion grows into $6bn business
Has
the glamour left advertising?
W/C:
29/4/02
Branding
Benefited by Banners
Web
Helps in TV Ad Recall
How
a series was sold to saturation
Advertising
is gaining strength
W/C:
13/5/02
Classifieds
to Drive Internet Ad Growth
Media
Buyers Prefer Quality over Quantity
Jumping
on the band wagon
W/C:
27/5/02
Newspapers
Look Online for Revenue
The
world logs on to Gutnick's Internet case
W/C:
15/7/02
Online
ads proving attractive
Spam
case warning
Canadian
webcaster frightens TV world
W/C:
29/7/02
Nine
regains lead after horror year
Boost
ad spend or lose share, says Clemenger
Is
Advertising on the Rebound?
W/C:
12/8/02
Online
dating game extends Cosmo brand
McDonald's
gets happy online
From
Pigeons to Portals
W/C:
26/8/02
Internet
advertising declines
Tuning
In to The Village Voice
W/C:
16/9/02
Switched
on TV
Australian
media's rocky road not yet over
Internet
ad slump hits AOL