Electronic Marketing

The very heart of marketing - customers and competitors - form the basis for this fortnight's discussion on electronic marketing.

How To Ignore Loyal Customers: Contact centers and the untapped gold mine of market research


Report: Amazon, eBay Not the Biggest Threat


Customer Segmentation Strategies: Managing customer relationships for profit means taking a closer look at segments and service levels


Online Consumer Confidence, Spending Grows

For previous week's articles see: Electronic Marketing - Archive