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How To Ignore Loyal Customers: Contact
centers and the untapped gold mine of market research
Report: Amazon,
eBay Not the Biggest Threat
While
shoppers who visited Walmart.com, BestBuy.com and JCPenney.com also visited
Amazon in large numbers, just small percentages clicked to the e-tail giant's
site within 10 minutes, suggesting they were not comparison shopping.
Though they attract a large percentage of the online buying audience, e-tail giants like Amazon (Nasdaq: AMZN) and eBay (Nasdaq: EBAY) do not necessarily compete directly against other e-tailers, according to a new report from Nielsen//NetRatings
The
report argues that even though the two mammoth sites reach one-fourth of the
online population, e-tailers must determine which other sites are their true
competitors and then forge a strategy to win customers accordingly.
http://www.ecommercetimes.com/perl/story/19464.html
Customer
Segmentation Strategies: Managing customer relationships for profit means
taking a closer look at segments and service levels
Online
Consumer Confidence, Spending Grows