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Electronic Marketing
How To Ignore Loyal Customers:
Contact centers and the untapped gold mine of market research
Report: Amazon, eBay
Not the Biggest Threat
Customer
Segmentation Strategies: Managing customer relationships for profit means
taking a closer look at segments and service levels
Online Consumer Confidence, Spending Grows
While
consumers' overall confidence in the economy continues to slide, their faith
in the Internet seems to be growing, or at least remaining constant, according
to new findings by ACNielsen and Yahoo!.
The two firms' quarterly survey of consumer attitudes toward the Internet found that confidence in the medium stayed constant with last quarter - but compared to a year ago, represents an increase of eight points, calculated on an index that began at 100 in mid-2001.
Since
then, the Yahoo! Consumer Confidence Index - which tracks both Web users and
non-users - has risen to 113 points, suggesting that even as economic pressures
continue, Americans have a higher opinion of the Internet than previously.
http://cyberatlas.internet.com/markets/retailing/article/
0,,6061_1473651,00.html