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Marketing Strategy Development - Archive 2002
See below for links to previous week's articles:
W/C: 4/3/02
Europeans
took holiday shopping online
Are
Amazon's travel ties heading south?
Supply
Chain apps hold the bottom line
W/C:
18/3/02
Morpheus
woes lift rival from obscurity
Memo
to the Record Companies: Downloading Can't Be Stopped
Judge
orders P-to-P services trial
W/C:
1/4/02
KaZaA
wins legal case
Consumer
privacy concerns change shape of Web
Online
Marketers Tighten Privacy
W/C:
15/4/02
Privacy
on the web not living up to expectations
Free
software for privacy issues
Customer
retention is not enough
Factoring
In the Voice of the Customer
W/C:
29/4/02
Levi's
meets and greets but still up in the air
Google's
New Source of Revenue
W/C:
13/5/02
Why
Net marketers love mom
Moms,
Hispanics Increasing Web Use
W/C:
27/5/02
Car
makers switch on to youth appeal
Youth
and Upscale Consumers Want an M-Lifestyle
High delivery costs stifle realisation of 3G promise
W/C:
15/7/02
Danish
Court rules that 'deep linking' violates copyright law
Accurate
customer analysis awaits integration
W/C:
29/7/02
Microsoft
counters Apples MPEG-4
Microsoft
at odds with Web standards again
Desperately
seeking success
W/C:
12/8/02
IBM
will buy PwC Consulting
W/C:
26/8/02
Free
no more?
Free
music beats fee-based systems
Feds
to attack P2P technology
W/C:
16/9/02
E-tail
and lower than acceptable customer satisfaction
Pop's
new big sell rakes in the lolly
Effective
Demand Chain Management