Marketing Strategy Development
Frueauf Village Skiing
You've got my number: Japanese mobile-phone users have a new reason not to call back
TAKE a national addiction to mobile phones, add caller-identification, and stir in natural curiosity. The result? Japan's latest scam, against which NTT, a big phone company, is battling valiantly.
wan giri, or "one-ring hang-ups", the scheme targets millions of
mobile-phone lovers. Unscrupulous operators make thousands of random calls
from normal phone lines, letting the phones ring once before hanging up. They
count on inquisitive folk, or those anxious not to miss a single call, ringing
back the number shown on their screens. Those who do find themselves listening
to advertisements for all sorts of dodgy services.