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ISP dreams:
We can do TV, too
Forget
the revolutionary promises of "new media." Internet companies' newest
hope is to model themselves after the business successes of cable TV.
America Online wants to be the Internet's HBO, scheduling exclusive content
that people will go out of their way to pay for, according to CEO Richard
Parsons. SBC Communications has linked hands with Yahoo to create its own
bundles of "programming"--music, video, and other content and services.
Other Internet
service providers (ISPs) and content companies are increasingly striking variations
on the same tune: The ISP business needs to attract people with content, in
much the same way cable TV does. The trouble is, some analysts say, there's
not yet much reason to believe that people will respond the same way they
do to cable TV.
http://business2-cnet.com.com/2100-1023-
957972.html?type=pt&part=business2-cnet&tag=feed&subj=news
Newspaper Sites Need Tech, Strategy
Decision makers depend on
Web Those making decisions look to the web for answers