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ISP dreams: We can do TV, too
Newspaper Sites Need Tech,
Strategy
Decision makers depend on Web Those making decisions look to the web for answers
This survey highlights the effectiveness of using web advertising to reach
critical decision makers. It also highlights the fact that as much as 50%
of purchase decisions are effected by the web.
http://cyberatlas.internet.com/markets/advertising/article/
0,,5941_1460711,00.html