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Ad-Heavy Sites Spur Consumer Ire

In recent years, many Web publishers have struggled to cope with the downturn in advertising prices by deploying more and more ads per page. But the strategy might be counterproductive and actually drive traffic away, according to a new study

http://cyberatlas.internet.com/markets/advertising/article/ 0,,5941_1456551,00.html

Pop, Pop, Pop Go Those Web Ads

Pay TV tipped to take bigger slice of ad pie