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Ad-Heavy Sites Spur Consumer Ire

Pop, Pop, Pop Go Those Web Ads

In the online advertising business, success has a lot to do with maintaining the proper level of intrusiveness.

Create a simple, tasteful banner ad and take the chance of being overlooked.

Deluge a visitor with multiple pop-up windows, and risk inciting the scorn visited upon such advertisers as X10 Wireless Technology, creator of the omnipresent spy camera campaign.

As they confront continued sluggishness in the online advertising market, publishers are increasingly veering toward the obnoxious. Providers of ad-blocking software say this trend has inspired a backlash from the Web-surfing public.


Pay TV tipped to take bigger slice of ad pie