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Ad-Heavy Sites Spur Consumer Ire
Pop, Pop, Pop
Go Those Web Ads
In
the online advertising business, success has a lot to do with maintaining
the proper level of intrusiveness.
Create a simple, tasteful banner ad and take the chance of being overlooked.
Deluge a visitor with multiple pop-up windows, and risk inciting the scorn visited upon such advertisers as X10 Wireless Technology, creator of the omnipresent spy camera campaign.
As
they confront continued sluggishness in the online advertising market, publishers
are increasingly veering toward the obnoxious. Providers of ad-blocking software
say this trend has inspired a backlash from the Web-surfing public.
http://www.wired.com/news/business/0,1367,54903,00.html