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Pay TV tipped to take bigger slice of ad pie

September 25 2002
By Annie Lawson

Pay television expects to devour a greater slice of free-to-air dominated TV advertising, the sector tipping growth of more than 30 per cent over the next three years.

Multi-Channel Network, the sales arm of Foxtel and Austar, expects the pay TV advertising share to account for about 5 per cent of the total $2 billion-plus TV ad market by the end of next year. This equates to over $100 million in advertising expenditure.