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Ad-Heavy Sites Spur Consumer Ire
Pop, Pop, Pop Go Those Web Ads
Pay TV tipped to take bigger slice of ad pie
September 25 2002
By Annie Lawson
Pay television expects to devour a greater slice of free-to-air dominated TV advertising, the sector tipping growth of more than 30 per cent over the next three years.
Multi-Channel
Network, the sales arm of Foxtel and Austar, expects the pay TV advertising
share to account for about 5 per cent of the total $2 billion-plus TV ad market
by the end of next year. This equates to over $100 million in advertising
expenditure.
http://www.theage.com.au/articles/2002/09/24/1032734164398.html